Riding on the “edge” in roller coaster theme parks
Triple Five Group, the owner of the Mall of America, has purchased an Internet of Things and machine learning hardware and software edge platform from Atos S.E. aimed at enhancing customer experience at a newly developed theme park and retail development in the US.
Without releasing how much they paid or giving many details about its new setup, Triple Five Group executives said in February that they had taken delivery of Atos‘ Codex AI suite. The artificial intelligence infrastructure will be used to analyze data and predict the performance of attractions at Triple Fives’ new American Dream retail and entertainment development in East Rutherford, New Jersey.
It is hoped that the software will lead to lower maintenance costs and operations downtime, and the increased satisfaction of guests visiting the three million square foot, $5 billion American Dream complex.
Triple Five is a Canada-based diversified conglomerate with holdings in a very broad spectrum of industries ranging from land development and retail ownership to nuclear energy engineering and truck making to banking and venture capital.
Among other American Dream attractions, the months-old mall and entertainment center is home to an indoor theme park called Nickelodeon Universe, which is based on the cable TV network’s programming, and a 300-foot Ferris wheel called the Observation Wheel.
(Source: American Dream)
Triple Five will put multiple Atos BullSequana edge servers running the Codex AI Suite around Nickelodeon Universe and the Ferris wheel to perform inference and real-time analytics.
Codex AI will record data from hundreds of ride sensors. That data will be parsed for trends, anomalies and the unique identifiers of monitored machines’ state. Using the platform, Triple Five personnel will be able to “rapidly build and deploy artificial intelligence applications” with which to manage rides for maximum run time.
A market analysis (albeit written before the COVID-19 coronavirus) by Global Industry Analysts Inc. says the global market for amusement and theme parks will reach $44.3 billion this year. Another analysis from ResearchAndMarkets.com documents a “surge” in edge deployments in the theme park market as companies seek to improve customer experiences.
Analysis
With billions of dollars invested in the construction of elaborate retail and entertainment experiences, the use of edge computing and AI to maximize operational efficiencies is a wise additional investment for builders.
Jim Davis, Principal Analyst, Edge Research Group
Article Topics
AI | Atos | edge computing | entertainment | IoT | retail
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